Industries > Geotarget Digital Publishing Ads & Content

MetaCarta’s Digital Publishing Solutions

(Click Images to Enlarge)

MetaCarta's geographic information access solutions enable online news organizations to increase advertising revenues through automated content presentation and personalization. MetaCarta’s location-centric article search, dynamic article mapping, and local news alerts enhance user loyalty and increase page views.

For advertising-supported Web sites, MetaCarta increases the “stickiness” of your site by compelling users to view more pages per visit, which ultimately increases your available advertising inventory. Presenting geographically relevant content also enhances your ability to geotarget your advertising and ultimately command higher rates.

For premium content services, MetaCarta increases subscriber satisfaction by providing users the ability to search and view your content from a geographic perspective. This raises the value of your service to your existing subscribers and attracts new subscribers whose businesses rely on the rapid retrieval and analysis of geographic information.

Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than the same period in 2006, according to IDC. For the 2007 calendar year, it reached $25.5 billion, representing year-over-year growth of 27 percent. This growth is a result of the flight of advertisers from traditional media to online.

Advertising-supported Web sites can employ several key tactics to capitalize on this rapidly expanding market opportunity:

1. Increase your advertising rates. You must first increase the value of your advertising by either enhancing the demographics of your user base or improving your ability to target your ads. Geotarget ads to improve the rates you command for your advertising.
2. Improve your site stickiness. By compelling your users to view more pages each time they visit your site, you increase your overall page views and revenue. Geographic metadata-driven content helps you to keep your users on site longer.
3. Increase visitor frequency. Just like any other retail business, success depends on how frequently your regular customers visit. Local alerts based on geography attract your users back to the site with content they decide is valuable.
4. Place more ads on your Web pages. Seems simple, but implemented improperly it can have a devastating effect on the quality of your user experience. Dynamic maps of articles enable you to present incremental ads that float over the page.
5. Attract new users to your site. Interactive maps enhance the user experience by increasing content awareness. By visually calling out geographic references within news articles, the user will click further to investigate other stories.

Contact MetaCarta’s Digital Publishing Team

Eastern United States / Canada

Lawrence “Lonny” Bedard
Senior Account Manager
Office phone: +1 617-301-5504
content-services@metacarta.com

New York City Metro Area

John Piotrowski
Regional Sales Director
Office phone: +1 212-204-6594
content-services@metacarta.com

Western United States / Canada

John Seratt
Senior Account Manager
Office phone: +1 415-747-8936
content-services@metacarta.com