MetaCarta periodically offers complimentary webinars to a wide audience interested in understanding how geographic search technology localizes content, generates revenue, creates premium service opportunities, and helps users find content faster. Enrollment is limited and registration is required. Additional webinars will be added on an on-going basis.
Next Webinar: May 7, 2008ARCHIVED WEBINAR: "Localize Content by Leveraging Geography"
Featuring: YourStreet.com
Track: Digital Publishing
Start: 05/07/2008 -- 2:00pm Eastern
End: 05/07/2008 -- 2:45pm Eastern
Hosted By: MetaCarta, Inc.
Speakers: James Nicholson, CEO & Founder of YourStreet.com; John Seratt, Director, Western Region at MetaCarta; Bill Fisher, Director of Corporate Marketing at MetaCarta
Please join MetaCarta and YourStreet.com for a free, informative Webinar that highlights various ways to localize and monetize your online content.
Geographic references contained within online content such as news articles and blogs represent a vast untapped resource that can be used to deliver local content and generate revenue. By indexing and mapping thousands of articles and blogs to street level, online content publishers can localize content and display content using a map.
Hyper-localized content draws users back to the publisher’s site for repeat visits, substantially increasing user frequency and page views metrics, enabling publishers to better capture advertising dollars and maximize advertising rates.
Takeaways:
- What is the value of content localization?
- How content localization can increase revenue, retain readers, and create local ad sales opportunities.
- How to leverage geography that appears in content.
- Tying together social media with traditional media in one platform.
Additional Resources:
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